The great demand for business services has led B2B websites to be increasingly popular. It is essential to have a B2B website design to help your business stand out from the competition. There are best practices to follow so you can accomplish excellent results, building credibility, reaching your audience, and boosting sales.
How did the right website design become important in the B2B industry?
In the last few years, B2B firms have set the bar higher for website design. Before, it was enough for a B2B site to only contain good content. Now, both B2B and B2C buyers prefer to find a quality design. Therefore, your website should reflect your brand values and identity.
Consumers contact a sales representative further down the marketing funnel than they would do several years ago. It means your site content is doing much of the work that was done by your sales team before. Your buyer is will look through your website rather than ask a salesperson what your brand is all about. They will download premium content, read your blog, etc.
Your B2B site should focus on generating leads. Your information architecture, conversion strategy, form strategy, and other elements of your website design should:
- Attract organically high-quality leads
- Consider the goals and pain points of your target audience
- Encourage leads to proceed through the sales funnel
Before you start to think about your website design, conduct some research to ensure you know your buyer personas and map your content based on their journey. Work on meeting the needs of your target audience and solve their pain points. At the start of the process, make sure to articulate your objectives for the web design, and determine how you will measure your success in the planning stages.
Design Tips for Your B2B Website Design Brisbane
Create an effective website structure. Ease of use is one of the most important factors in a website design. The two main aspects of a lucrative and successful B2B site are convenient navigation and well-organized information. Your navigation menus should not have too many categories, completely uncluttered. Add dropdown menus that guide visitors to specific sections. Organize your site and let your visitors examine what is on it.
Define your value proposition. There are competitors on the market all the time and a solid value proposition is beneficial. A value proposition is an excellent opportunity to show what you offer, what makes your brand different from others, and how your customers will benefit from choosing you. Put all these facts a concise statement. Remember to keep your value proposition short and get straight to the point.
Place consistent and visible call-to-action. No matter how beautiful your website design is, it is all for nothing if it does not contain a strong or noticeable CTA. If people have no clear idea of what they need to do to continue, they have no choice but to leave your site. They will not waste their effort and time. By using clear and attractive CTAs that explain to your visitors what to do next and make them complete your offer, you can prevent them from leaving your site fast.
Provide contact information. Another reason why users leave a website is a lack of visible contact information. This is because when visiting a website, many people want to see contact info easily. Make sure to have a well-thought-out contact information page on your website design to create a positive relationship with your potential customers. When creating a Contact Us page, here are some essential things to consider:
- Ask a short and clear contact form
- Make the web page easy to see website navigation
- Put all possible ways to contact you such as email, messengers, social media accounts, etc.
Demonstrate the stages of your sales funnel. It is important to show people at what stage of the sales funnel they are. This is to avoid creating confusion on your B2B website. It means creating a website design that will keep your customers well-informed. Here are some things to keep in mind so visitors know where they are on your site:
- Emphasize the active menu item to help your visitors know where they are. For example, when someone clicks on one of your menu options, the item can be bolded, underlined, and so on.
- Progress bars will inform the users of the progress of the loading so they know what is happening.
- Breadcrumb navigation to show users where they are on your site. This also gives your visitors a clear idea of how they got to your site.
- Thank you pages to confirm the actions of your visitors, such as requesting a demo or filling out a form. Also, a Thank You page is an excellent way to show your personal appreciation.
Show proof of demand. A large part of consumers read and trust online reviews in the same way as personal recommendations. Therefore, if you indicate on your website design that you can help people reach specific goals, then you should provide proof. Showing your satisfied customers and their success stories can help you build a trusting relationship with potential customers. It will also create a positive brand image as well as increase traffic and sales. The following are effective ways to show proof of demand on your B2B site.
- Testimonials increase persuasiveness. This allows your potential customers to understand how your product or service can benefit them much better.
- Case studies will demonstrate your expertise and show how a specific issue was dealt with by using your product or service. It is a useful tool to show businesses how you can provide a solution to their issues.
- Ratings can improve the overall credibility of your online business.
If you want to have a positive first impression on your visitors, use the best practices when creating your B2B site. It is essential that your website design provides a pain-free, seamless, and satisfying experience to your visitors. All this can help boost conversions, speed up your business growth, and build a trusting relationship with your customers for the long-term.
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