Negative SEO on your website can legitimately damage the reputation of your website. It can result in a loss of organic search visibility and revenue. These types of attacks are unleashed by website competitors through using malicious backlinks and aggressive backlink spamming. Competitor websites try to pull down the website ranking by putting in hundreds of spammy links and fake reviews from hundreds of fake accounts or just absolutely hack the website. So, here we will discuss how to counter that through some tweaks:
Keep an Eye on Your Site Speed
As Google considers the site loading speed is an important factor for rankings. Thus the website needs to amplify the site’s opening speed as much as it can. But when you start experiencing that your website has become slower in loading, and can’t trace out any issues, then you must check your current website load speed and the server status. Many competitors send forceful crawlers that lead to heavy server load, which slows down the loading speed. Slowing down of a website leads to a negative SEO effect and can cause crashing of the website. Thus, you must consult the best SEO Melbourne agency to trace out the crawlers.
Monitor Your Backlink Profile
Low-quality links or redirects that are directing towards your website can heavily negatively affect SEO performance. You need to take a good look at all of your backlinks and manually check them if they are useful or malicious. Competitors often practice this to defame a website. Even you need to take a look at the most valuable backlinks and protect them. Competitors often use the reverse negative SEO tactic to remove the valuable links but contacting the site’s owner. In this case, they impersonate you, and can compel the site’s owners to remove the links. Therefore, you need to maintain a constant bond with other site owners through an official business mail id.
Watch Your Keywords’ CTR
Many times, competitors target certain keywords, then send bots to your website and later bounce them off. The influx of traffic through that traffic would be magnum opus and will damage the statistics. This also affects the ranking of the website and makes the UX look bad. The landing and bouncing off creates a false SERP bounce rate that makes this worse. So, to spot the insidious attack, you have to monitor the keywords’ CTR. You can take the help of Google Search Console to get things sorted. Later, spot them out and contact Google to disallow the offending links.
Improve Your Password Protection
It is very crucial to take the security of your website seriously, as no one wants to log in one day without having access to his/her content. Henceforth, building a password that is impossible to break is completely important. Generate a password mixed with small and large letters, numbers, and special characters. You can take a backup of them somewhere else in case you forget it. You must also add two-step authentications so that the login process becomes lengthy. Strengthen your website with the Google Authenticator plugin if you are using WordPress CMS.
Also, keep a backup of your content on a regular basis so that you can restore it in case it gets erased or corrupted.
Monitoring of Social Media Handles
It is important to keep track of your social media handles, respond to customer’s grievances instantly, as neglecting that can also result in negative SEO or total dismantling of brand reputation. However, even spammers use fake accounts to negatively defame the reputation of a website. Thus, monitor also the mentions and citations in social media sites. You can also report accounts that hoax people by creating a fake account of your brand. Use a social media monitoring tool to get your things done.
So, running a business and websites involves several kinds of risks and responsibility. It is completely impossible to run a popular brand without any haters who try to defame your reputation. Therefore, monitor things regularly.