The modern workplace is evolving quickly, prompted by the impact of the COVID-19 pandemic, and the ever-evolving business technologies, so managers are faced with new challenges when it comes to sourcing and recruiting talented individuals within the industry. That’s why this task is being increasingly outsourced to the professional recruiters rather than in-house teams, because external recruiters make it their job to stay on top of the most relevant industry trends.
Only by following the latest trends can you hope to find and recruit the best of the best for your clients, which is why we’re going to take a look at the most important trends that will shape the following year.
RECRUITERS NEED TO DELIVER OMNI-CHANNEL EXPERIENCES
Recruitment is rapidly going cross-platform, and a recruitment agency needs to align their strategies to deliver a seamless omni-channel experience to talented workers. Nowadays, you can’t hope to recruit effectively if you’re using one or even several channels you trust – you need to engage potential employees across all relevant touchpoints.
This includes all online and offline touchpoints where potential talent might be hiding. However, instead of just using these touchpoints to promote open positions and companies, you need to use them to deliver a seamless recruitment experience by optimizing the process for the channel that suits the talent.
EMPLOYER BRANDING IS BECOMING INCREASINGLY IMPORTANT
To boost talent acquisition and retention, the employer needs to refine their brand identity, and the brand experience. As the recruiter, you might have little say in how the company brands itself, but you can create a good dissemination strategy that will help portray your clients in the best possible light.
Ideally, you will already have an amazing employer brand to work with, but if not, you can still create a welcoming image for potential employees. Your job should be to get acquainted with the brand, delve deep into its values, mission, and vision, and create a compelling narrative that will inspire the most talented job-seekers to accept that first interview and hopefully fall in love with the brand.
RECRUITERS NEED TO BECOME NICHE EXPERTS
One of the key elements in successful recruiting that focuses on long-term talent retention in 2021 will be niche industry knowledge. As certain industries and niches become more complex, new and more intricate jobs will arise. And a recruiter needs to know the ins and outs of the niche to recruit effectively for complex positions and niche roles.
For example, the app development industry is booming, but it’s also becoming more complex and diverse. A modern app development agency will do everything from app building to branding and marketing, positioning, website development, and more – meaning that they are looking for very specific kind of talent for a number of complex roles.
This is just one example of why a future-oriented recruiter needs to focus on a niche, so that they can become the best and most sought-after recruiter in the industry.
PERFECTING THE REMOTE RECRUITMENT PROCESS
The COVID-19 pandemic has sped up the transition to remote work, and in the new normal this work model will remain prevalent. If you haven’t already, you need to align your processes with the needs of the remote workforce, in order to improve the hiring process as a whole. Because companies will continue to hire remote workers, you as the recruiter need to facilitate remote talent acquisition and retention in 2022 and beyond.
PROACTIVE RECRUITERS ARE ON THE RISE
Proactive recruiters will dominate the recruitment industry in the years to come, simply because modern recruitment tech, digital channels, and automation allow for a more aggressive talent sourcing process.
This creates a competitive playing field in which recruiters need to leverage digital transformation to stay relevant and ahead of the competition. Consider leveraging AI-driven solutions to find the best match for your clients, and implement CRM strategies to improve the quality of the recruitment process.
Modern recruitment requires a modern approach to talent acquisition and retention, and you need to stay on top of the latest trends in order to thrive as a recruiter in 2022. These trends will shape the following year in this competitive sector, and will allow forward-thinking recruiters to rise above the competition.
Marie Nieves has been a regular writer for High Style Life since 2015 and had some guest posts on other blogs in the meantime. Right now, she is taking a break from writing about lifestyle themes, and writing more about business (supported with a degree in business management). Marie is passionate about economy, HR, personal and professional development.