Over recent years Pinterest has grown from an aesthetic and DIY platform and has so much more to its name now.
Besides the DIY projects, recipes and design content that was earlier found on Pinterest, users have started using Pinterest for almost all fields, especially marketing.
Pinterest has grown as a visual search engine, where businesses and brands share their content. On this platform we find people from different fields of occupations finding a place of pride for their content.
The impact of Pinterest is such that it can boost the SEO of any website if utilized properly. Here are 4 tips for making an SEO friendly Pinterest account.
#1- Make a business account
A rather obvious suggestion, however, something marketers skip thorough is switching to a business account on Pinterest. Like on other social media platforms, Pinterest too offers business accounts with tools and features that are created for enhancing the business accounts on the platform.
If you keep your profile personal, you will miss out on reaching the people in your niche, will not be able to use the profile analytics features and the engagement and impressions your content receives.
#2- Use relevant keywords
Using relevant keywords will never work against you or your marketing strategy. It is natural for your business to have a niche, and finding the keywords in your niche is not hard these days. Google Search Console is a tool that can be used to do just that.
With the right keywords, you can create SEO oriented content for your Pinterest account which will make your account visible to your target audience and potential followers, leads or buyers.
#3- Optimize your website
When you link your Pinterest account to your website, it is important that you optimize your website to make the strategy work smoothly. This can be done in 2 ways.
First, by using Pinterest tags. Pinterest tags are pieces of code that can be put on your website and this will give you an idea about which type of content will attract the most traffic. With this data you can create your marketing strategy accordingly.
Secondly, you can add a Pinterest ‘Save’ button on your website. This allows your readers to save your content on their boards. By doing this you enhance the UX and with that you automatically boost your SEO.
#4- Optimize your profile
The last tip in this piece is to optimize your Pinterest profile. To optimize your website you must focus on 2 things. Your bio and name.
Your bio should be like an open book. Viewers should be able to read it and immediately understand what you do and what your page is about. This increases reliability and authenticity.
Similarly, your username should represent your business and must be very easy to identify.
Pinterest has become one of the most trusted platforms for marketing. In this article we discussed 4 tips for making an SEO-friendly Pinterest account. Leveraging Pinterest for SEO gains is not straightforward. You need to have a good idea about search marketing. DelhiCourses.in offers an intense & advanced digital marketing course in Delhi where subjects like SEO and social media are covered in comprehensive details.