If you have spent any amount of time in business in Thailand over the last decade, you’ve probably heard the 3-letter term SEO. SEO stands for Search Engine Optimization, and is considered the most important aspect of digital marketing in today’s age. But, as with all important facets of a business, SEO takes practice, skill, and time, which is why many businesses prefer to outsource this work to an SEO company in Bangkok.
Bangkok’s burgeoning scene for startups and branch offices has made the Southeast Asian capital one of the hotspots for digital marketing agencies. Many specific SEO companies in Bangkok are skilled and proficient at growing a brands’ exposure online organically, using tools and strategies that exhibit mastery of search engine algorithms.
If you are a new business in Bangkok, consider an SEO company to help grow your business organically and with measurable and lasting results.
What is SEO?
Since we have been talking about SEO, let’s dive a bit deeper into what it is.
In not so many words, SEO is the process of organically performing marketing activities that result in your website being ranked higher on search engines. When we mention the word “organically”, we are referring to marketing processes that are free as opposed to paid media or advertising.
As a business, you want to appear on search engine results pages when people search for your keywords. Keywords are short words or phrases that describe your business. For example, an Indian restaurant in Ekkamai would like to appear on the first page of a Google search when a hungry customer search for “Indian food Ekkamai”.
Identifying your keywords is the primary step of SEO; the next is implementing these keywords into your website content. But keywords alone are not the only elements that search engines look for; they also rate your website and determine if it is trustworthy or not before displaying it highly in the search results.
To establish trustworthiness to a computer algorithm, you will need to find a way to get your website’s link to appear on other websites online. In essence, if the search engine sees that your website’s links appear elsewhere, it will assume more trustworthiness because a human must have intentionally included that link on their page. This process is called link building and can be one of the most strenuous processes of SEO.
Why Hire a SEO Company in Bangkok?
It is simple, really: SEO takes time, patience, and consistent work. Many startups or small businesses in Bangkok do not have the funds or flexibility to hire a full-time SEO specialist. In contrast, SEO companies in Bangkok have teams of SEO specialists, writers, and other marketers to give your brand a full boost to total marketing.
Elements like link building take both a writer to write content to be shared and a connected specialist who can contact other websites and encourage them to post said content on their site. And while you may think since you are connected to many people that this will be easy, proper SEO link building is performed weekly.
Rather than toil as an unranked website or spend a lot of money on a specialist, the better option is to hire a Bangkok SEO company and work directly with the professionals.