T-shirts are usually far beyond the casual wear that many people see them as – they’re articles of clothing that often reflect our beliefs, interests, and personalities. And this reason is why the online sales of t-shirts have become quite popular, especially among people looking for affordable ways to start a profitable business.
The t-shirt manufacturing sector has a significant share in the fashion industry. And speculations say that the global market for the custom t-shirt printing industry might surpass $10 billion by 2025. This figure should convince you that you stand a chance to make a fortune from the women’s t-shirt sale business with the right concept and marketing skills.
However, the growth in the popularity of the manufacture and sales of t-shirts has brought about stiff competition. Several t-shirts making businesses are on the run to create some beautiful concepts and ultimately overcome their competition.
I’m sure you’re probably asking yourself the question: how will I make headway in a business with so many competitions? It’s healthy to ask such a question because that’s the first step towards achieving your aim. So, don’t fret, stick with me, and you’ll find out how.
Over the years, independent brands have experienced exponential growth due to customers’ constant desire for more exclusive and unique t-shirts. These brands owe their development to the social media space that helped them to showcase their products. And that’s one of the many tools you’ll want to leverage to promote your t-shirt business as well.
If you’ve considered starting a women-focused t-shirt production business, now could be the best time to start. And this guide will give you a detailed insight on how to go about the business successfully.
Stick to a Niche for Your T-shirt Business
Since this article focuses on starting a t-shirt sale women’s business, you’ll want your t-shirt production to focus on the female gender. Choosing a niche and staying dedicated to it will help your t-shirt sale online business stand out.
Look at it this way, there are two veterinary shops, one specializes in the care of all animals, and the other cares for dogs alone. As a dog owner, you’d be comfortable with the latter because you believe they’d do better as dog specialists. And the same applies to the t-shirt business.
Having a niche for your t-shirt production will help you attract the right target audience and reduce your risk of losing in the long run. Considering that you’re focusing on women, you’ll likely get contracts to produce t-shirts for some women’s movements, breast cancer awareness, and many more.
Source Quality Materials and Printing Options
In any business, your first impression speaks volumes of you and your craft. And it’ll be best if you don’t concentrate on your first impression alone – you should work towards making all impressions count. Set a high standard and stick to it.
The next step in this journey is to ensure your customers are satisfied with your service. And to do so, you’ll need to find some suppliers of quality fabric. Quality and exceptional services are equivalent to the success of your business. So, it’s crucial to aim for quality in your t-shirt business dealings.
Meanwhile, at the start of your t-shirt sale women’s business, it’s normal to get tempted to sacrifice quality for higher profits. But I’ll advise you not to compromise your standards. Before you make any business decision, you’ll want to consider how the result will affect your customer’s choice to refer to you and patronize you again.
For quality and durable t-shirt materials, you should consider Arlo Blue. Not only does the brand deal in quality clothing materials, but they also offer excellent customer support service and quick delivery. So, rest assured you’ll get the value for your money and on time.
Create Custom T-Shirt Designs
Since you can’t sit idle waiting to get only contract orders, you’ll want to put your creative side to work. Being a producer of t-shirts for women, you should consider printing shirts with designs or inscriptions that you know will attract the female gender.
It’d be best to be active on social media for smoother sales, especially in the women’s community. You’d want to keep an eye out for the latest trends in the women’s world. You could get inspiration from there. You could also check out Google Trends to get a sense of topics women are discussing.
Once you have ideas for some t-shirt designs, the next step is to design them. It’ll be a plus if you are vast in some graphic design software like Adobe Photoshop. Otherwise, consider hiring a designer to help produce the designs you have in mind. There are many online marketplaces like Fiverr and Upwork, where you can find a competent graphic designer for your business.
Mock Up Your T-Shirt Designs
Once your proposed t-shirt designs are ready, the next step for your t-shirt sale women’s business is to get some mockup pictures. Mockups will help your customers see how the design will look when printed on a t-shirt.
And there are several ways you can get pictures of your final designs on a t-shirt. You could consider making a sample of the shirt in one or more colors and taking photographs, or make use of one of the many t-shirt mockup tools available online.
To save cost and reduce stress, you might want to opt for the digital mockup option. And Adobe Photoshop remains one of the most common tools with t-shirt templates for creating mockups.
Validate Your Designs Before Production
Yes, I know you have some funds set aside to execute your new business idea. But that money will be a waste if not invested wisely. Before you pump money into that business idea, you should ask yourself these few questions: who are my target audience? How do I plan to market these t-shirts? Is there a readily available market for these designs?
Your responses to the questions will help you narrow your production decision and help you confirm if there is a market for and interest in your t-shirt designs. The several ways by which you can go about confirming your design ideas include:
- Social Networks
First, you’ll want to ensure you have active personal and business accounts on popular social media networks like Instagram, Facebook, and Twitter. You can post a few of your t-shirt designs on your personal social media pages and have friends and potential customers drop their respective opinions about them.
It’d be best if you avoid asking for opinions from close friends and family. Since they may not want to criticize you, their opinions are prone to kindness.
Crowdfunding platforms have made it easier to test and validate business ideas. However, launching a crowdfunding campaign requires adequate preparation and can be time-consuming.
But the good news is that the benefits can be huge. If you have an excellent daily wear t-shirt for women’s idea, crowdfunding might be the best means to validate such an idea.
Every business started from somewhere. But the successful ones have a strong foundation and leverage on providing quality services. If you’re indeed passionate about creating a women-focused t-shirt brand, consider the discussed tips to start a successful and strong-rooted business.