Direct mail is still one of the most powerful tools in your marketing arsenal. When you are choosing a flyer distribution service, you want a company that can help you get the right target using accurate targeting methods with up-to-date mailing procedures. You also want to ensure that the messaging is right, with an effective design to help you have a robust campaign. Here are the main ingredients of any effective flyer distribution plan.
The Right Media
Despite the uprise of digital media methods, print still plays a key role in any marketing campaign. The tactile aspects of a mailing campaign provide customers with a piece of mail they can hold and is considered more trustworthy than receiving an email or text message from an unknown source. Many businesses do not realize that a mail piece can also contribute to their digital advertising providing unique URLs to send their customers or social media campaigns you might be running in tandem with your overall campaign. We specialize in flyer printing and distribution because we’ve seen how effective it continues to be for our clients.
The Right Look
Flyers remain one of the most versatile direct mail pieces allowing you to communicate effectively with your customers. In order to make the most of your flyer distribution, you want to optimize your reach by having an effective design that will attract attention while helping to build your brand. You also want to maintain a professional feel that will tie into your company vision and reflect what you do. A direct message that is easy to get at a glance is important as people will be sorting through their mail and you want to grab their attention quickly and keep it. We offer many formats that can be used to help you attract attention, as well as stocks and finishes that will complete the look of your flyer.
Call to Action
Complete your flyer with a strong call to action whether it is a sale, a special offer or asking them to visit your website for more information. Although flyers can be used simply to raise brand awareness, using a flyer campaign that is actionable and is directing your customers to do something is usually the way to get the most bang for your buck. A time-sensitive offer can help create a sense of urgency and encourage people to act on your call to action while personalized offers send a relevant message to your customer based on their own personal buying habits. We can provide an interesting fold on your flyers that encourage customers to fold it back and reveal your call to action.
Personalized Targeting
Today’s businesses have many ways to keep track of consumers’ buying habits. This makes it easier than ever to choose the right target for your campaigns. Personalized campaigns can be fine tuned right down to a specific offer based on your customers’ interests and buying habits. You can use this information to categorize your offers and even provide a specific url for each customer or group of customers where they will find a personalized offer just for them. Taking advantage of your customer information is key to a successful campaign, but you can also do general flyers using either your own mailing list or a service such as Postal Code Targeting.
The Right Targeting Method
This is where you get into the details that can make or break your flyer campaign. Finding the right targeting method is key to your flyer success. Our allocation data technologies offer mailing solutions in Toronto that keep your campaigns focused and effective. Postal Code Targeting (PCT) is the perfect solution when trying to reach new customers. It allows you to target “look-a-like” customers that are in the same location as your customers by postal code while offering you the chance to find customers with like profiles.
We use PCT so you gain knowledge about households, who shops in the home, how often and even the departments they shop in. It has the largest database in Canada with over 15.8 million addresses providing you access to the largest group of consumers.
