Are you thinking of running a business? A company must have its brand logo. Brand logos make a solid first impression and give identity to your brand. Without a brand logo, how can your target audience become aware of you?
As the market has become more competitive, businesses have doubled their gimmicks, promos, and marketing strategies. But, how can you step up on the game if you haven’t created a brand logo yet?
If you are not confident about how to create a brand logo, here are some tips for you:
Conceptualization
Before doing anything else, the first key element of logo creation is conceptualization. The process is quite tedious, but skipping it would only leave you running in circles. You cannot just jump immediately to all the technicalities. Logo designing is more than that.
You have to ask yourself a series of questions to develop a concrete basis for your logo concept.
- Why does my brand need a logo?
Your brand logo can be a gamechanger in your business. It is not just eye-candy. Through your brand logo, you convey a message about the overall company. It will have a huge impact, especially on first impressions.
That’s why it does have to be catchy and meaningful. It will give your customers insights about your brand and will help them decide to purchase your goods or avail of your services.
- What concept should it have to make it remind customers about my business?
- How can I make my brand logo appealing?
To develop a successful logo, you must comprehend your target audience and know what message you want to convey.
First, who are your regulars? Why did they keep coming back? It is crucial to take into account the regular customers first because you will impact them the most. And with that being said, it is essential to derive the development of the logo from the people you influenced the most.
Second, what is the deeper meaning of your brand logo? This goes a bit deeper about what kind of services you use or products you sell. What makes you unique from your direct competitors? What are the core values of your company? It is essential to consider and instil that in a brand logo design because customers love sincere and passionate business.
Let’s say you offer outsourcing services? How can you tell them through your logo that you provide deep cleaning? Check out the other business that offers maid service near you. How does their logo look like? Take inspiration from it.
- Should it portray the identity of my product and service?
Defining your identity will help you have a clear outlook on what objects and colors to use. It is way too relative that the objects and color used in a brand logo must signify the products or services you offer— your impact on your customer and your goals as a company.
Let’s say your business is from the laundry industry, it is common to design a brand logo in shades of blue, and the main object is a washing machine, T-shirt, and sprinkles of water.
Elements Essential in a Logo Design
Once you have a coherent idea of what your logo should convey to your dear customers, you can now begin designing your logo by following these four key elements in mind:
1. Aim for Simplicity, Never a Complex one
In logo design, always strive for three things: simplicity, sincerity, and clarity.
In any brand logo design, simplicity must always be a top priority. It is tough to incorporate all the great ideas you gathered during the brainstorming in a single image. A simple logo will always be more than enough.
Sometimes, a complex logo does not impart professionalism and confidence. They leave customers confused more often than not. A simple, meaningful, and streamlined logo communicates the whole identity of your company, provides assurance and is easy to remember.
2. Uniqueness
Making other business logo is essential. It gives you ideas on how to catch the attention of your target audience. But, you have to be careful in this step. You need to maintain the originality and distinct quality of your logo.
3. Relevance to the Business
A logo is more than a cool and aesthetic design. It is all about sending clear messages about what your company offers – both in value and in service.
A good logo must achieve its purpose. You have to capture the attention of target customers. So it must have a strong correlation between the business type itself. The logo itself must speak to customers and it can be achieved by choosing the right colors, objects, and symbols.
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It is important to know the symbolism of colors. Why? Because colors convey emotions. For example, black is sleek and modern, red is associated with energy and youth, and yellow is for hope or enthusiasm. Meanwhile, blue conveys trust, purple is for luxury, pink is playful and generally feminine, green is obviously for nature and many more.
There are an array of colors to choose from. Be wise and decisive about it.
4. Versatility
Sooner or later if business is good, your logo will be put into catalogs, magazines, company websites, and heck even billboards! Always make sure that your logo must possess any of the following traits:
- Evolvable. Some logos evolve based on the current trending designs. If your logo is versatile enough to adapt to what is new then you are just fine.
- Timeless. Some logos have been used for centuries.
Also, logos should be designed to be very large or very small while maintaining their quality. It must also look good on black and white background. Always make sure to keep in mind that a good logo can adapt in almost any situation.
Think of your company logo as a powerful statement. And now that you learned the process of logo conceptualization and elements of logo design, time for you to create one and be a part of the logo hall of fame!
