Undoubtedly, today internet has a lot more benefits than a person can imagine. A business that starts from zero can boost within few days just because of the consumer reviews on products they bought online. In this blog, some benefits would be discussed to get online reviews for software companies.
Here is the list of benefits of online reviews for software companies.
1. Free advertising
Every review that a customer posts online is a form of advertising for your business. Your name and product are shown to readers so they better know who you are and what you are doing. Online reviews cover many more businesses than any other media source, including many small businesses. They can offer the kind of massive exposure that you can never afford through traditional marketing channels. Search engine optimization helps to get more Google reviews.
2. Improved search engine results
Rankings can affect search engine results on the Internet. Search engines like Google take into account the number of times your business name is mentioned in reviews. If you have a lot of citations, you are likely to rank higher in search results for a particular type of business than a business that is not frequently reviewed.
3. Peer Recommendations
Research shows that consumers trust the suggestions of their peers more than they trust advertising. Consumers will trust the suggestions of the people who know them best, but many also have reliable online resources.
For example, a 2015 Nielsen survey of 30,000 Internet users in 58 countries found that 83% of respondents trusted suggestions from people they knew and 70% posted trustworthy consumer comments posted online. Any online review recommended by your company is a powerful form of marketing.
4. Constructive criticism and suggestions
Some online reviews or tips to improve your business may be cause for concern. This is a great opportunity to solve a customer’s problem and/or improve business practices. After all, many customers who express doubts in online reviews complain to others about your business, even if they don’t leave a review.
Posting the complaint when you can see it will at least allow you to voice your customer’s concerns and respond publicly if you deem it necessary. Many customers also have great suggestions for better ways of doing things or offering new products, so review sites can be a free source of great business ideas. For instance, the Capterra website can better help you to get reviews. But the point is how to get Capterra reviews?
5. Relations with the closest clients
As with many other types of social media, online review sites allow you to build closer relationships with your customers. You probably read the reviews of some customers, many of whom may not share their opinions about your business with you. They can also respond to positive and negative reviews and show that you care about what customers are saying. Your responses allow customers to know you as an individual, not just “Company x.” Some review sites require business owners to post a clear personal photo before responding to reviews. Many clients like to get to know the person behind the company and therefore can be more loyal.